"The logic behind the presumption that if some choice is good,
more choice is better seems compelling. But what might be called the “psychologic” of choice tells us something different. In the last decade, research evidence has accumulated that there can be too much of a good thing—that a point can be reached at which options paralyze rather than liberate.
And when there are too many choices, two different things happen.
First, satisfaction with whatever is chosen diminishes.
And second, people choose not to choose at all."
Barry Schwartz, Can There Ever Be Too Many Flowers Blooming?
