“The only disadvantage of the small studio is that most very, very large branding projects tend to go to very large international firms. From my point of view, this is entirely misbegotten. If you look at the successful brands worldwide, almost all of the successful identities have been designed by single entities, from Nike to Apple to IBM. It's partly because they come from a time when Paul Rand or Saul Bass designed them.”
Stefan Sagmeister
